With over 400 million monthly users, Pinterest is a powerful platform for expanding a blog’s reach and traffic. However, achieving results requires more than just creating an account. This article will provide actionable tips on how to use pinterest for blogging, ranging from ptimizing your Pinterest profile, creating engaging visual content, improving discoverability, driving website traffic, and analyzing performance data to continually refine your approach.
lets dive right in
Getting Started with Pinterest for Your Blog
Pinterest is one of the best platforms for bloggers looking to expand their audience and drive more traffic through visual content. With over 400 million monthly active users, Pinterest has huge reach but it does require a strategic approach to see results.
The key to success on Pinterest for your blog is capturing attention with stunning imagery and video that stop scrollers in their tracks. This visual content performs extremely well on Pinterest compared to blocks of text.
Start by converting your personal Pinterest account to a business account. This unlocks more advanced analytics, marketing capabilities, and features to grow your presence.
Next, optimize your Pinterest profile fully to showcase your brand. Add links to your blog and other social channels. Craft an engaging bio that describes what you do. Upload profile and cover images that represent your blog niche and style.
When pinning content, consistency is key. Choose eye-catching, high-quality images, videos, and graphics that align to your brand style. Opt for similar dimensions, color palettes, fonts, etc. Create custom pins using tools like Canva that incorporate infographics, photos, graphics to represent your blog posts.
Well-designed, polished pins have the best shot at getting engagement and website traffic from Pinterest users. So take the time to create pins you would actually want to click on rather than repinning as-is. Quality over quantity wins the day!
Strategic Board Creation
Alright, now let’s chat about one of the most important parts of Pinterest – your boards!
Boards are the way you organize and group pins on different topics and subtopics. Instead of just having a random mishmash of boards, be intentional about which ones you create. Your boards should directly align with the interests of your target audience and the main content pillars and topics on your blog. This helps attract and engage the right people.
For example, if you have a food blog, create boards around cuisines, diet types, food photos, recipes, techniques, and so on. The options are endless, but make sure they promote what your audience cares about and wants to see more of based on your content.
When naming and describing your boards, use keywords and phrases your audience would actually search for. If you have a board of chicken recipes, don’t just call it “Chicken.” Name and describe it something like “Easy and Healthy Chicken Dinner Recipes” with a description about the types of chicken content they’ll find. This boosts SEO potential.
Organize your boards logically into clear categories and sections. Group related topics together into subfolders for easy discovery. For instance, you could have a Recipes board folder which contains subfolders for different meal types, diets, cuisine types, etc. Make it simple for Pinterest users to navigate to exactly what they want. The more user-friendly your boards, the more engagement your pins will get!
Maximizing Your Blog Content on Pinterest
Alright, now for the fun part – let’s get that amazing blog content of yours working hard for you on Pinterest!
The key is transforming your written blog posts into eye-catching visual pins that capture attention. Create custom graphics, cool quotes, how-to videos, teasers, and more to showcase your content in a visual way.
Bring your posts to life by designing custom pins using Canva, PicMonkey, or other graphic tools. For a recipe post, do an appetizing photo of the finished dish. For a DIY, create a step-by-step visual guide. The options are endless – get creative!
Optimization tip: Always link your image back to the full blog post so Pinterest users can easily click through to all your great info and content once you catch their attention.
Write pin descriptions that succinctly summarize what readers will get out of your post in a compelling way. Include a strong call-to-action so they know what to do, like “Find 10 recipes perfect for summer BBQs!” or “Get tips for starting a travel blog”. Give them a reason to click through.
Pro tip: Join Group Boards in your niche to expand your reach. By having your pins show up alongside other relevant content, you put them in front of more potential audiences within your topic area. More new eyeballs means more potential traffic!
Driving Traffic to Your Blog with Pinterest
Alright folks, – driving more traffic to your stellar blog content by leveraging Pinterest!
With a strategic optimization approach, you can get your eye-catching pins popping up in search results and delivering more visitors to your site. How cool is that?
The key is understanding how people use Pinterest to find new content and brands. You want your pins to be what they see and click on when they search for topics related to your blog niche and content.
This involves things like keyword optimization, hashtags, Rich Pins, growing your follower base – essentially SEO strategies tailored for Pinterest.
But don’t worry, I’ll break it down step-by-step so you have simple tips to make your pins shine bright in search and get more traffic headed your way!
Optimizing for increased website clicks takes a little work up front, but the payoff in terms of more blog visitors and potential new followers is so worth it. More traffic equals more growth potential for your blog!
Let’s dive into some of my best tips and tricks for getting your content in front of the faces that matter most – your ideal Pinterest audience!
Keyword Optimization for Pin Discovery
As I mentioned earlier, optimizing your pins for search is crucial for driving more website traffic from Pinterest. Let’s dive into some tips for keyword optimization!
First things first – do your keyword research to identify terms and phrases your target audience uses when searching for content related to your blog niche on Pinterest.
Check your blog/website analytics to see which search queries have been driving traffic to get ideas. Make a list of keywords people are already using to find you organically.
You can also leverage keyword research tools like Ahrefs, SEMrush, or Ubersuggest to find high-volume keywords and related terms around your topics. Look for specifics like “social media tips for small business” rather than just “social media”.
Once you have a list of relevant, popular keywords, naturally incorporate them throughout your pin titles, descriptions, and board names. This tells Pinterest exactly what each pin is about so they can display it in search results when someone searches those terms. Pretty nifty!
For example, if you have a pin related to social media tips, use keywords in the title and description:
Title: “Our Top 10 Social Media Tips for Small Business Owners”
Description: “Check out these 10 actionable social media tips to grow your small business’ reach and engagement in 2022. Ideal for any industry!”
See how I worked the target keywords in naturally? That helps Pinterest pick up what it’s about.
Keep your descriptions concise, compelling and optimized with keywords for maximum SEO potential. This tactic is key for getting your content discovered!
Get Discovered through Hashtags and Rich Pins
Continuing our chat about Pinterest search optimization, another great discovery feature are hashtags and Rich Pins. Let’s explore how to use them to get found!
As I mentioned earlier, relevant hashtags are key for connecting your pins with people interested in your niche, even if they don’t yet follow you.
Include a few niche-specific hashtags like #FoodBloggers, #CookingTips or #BudgetTravel in your pin descriptions to tap into broader conversations around your topics.
This allows your pin to show up when someone searches or clicks on those hashtags. Exposing your pins to more potential audiences gives you a better shot at clicks and new followers.
For example, if I have a pin for my homemade burger recipe, I could include hashtags like:
#BurgerRecipes #BackyardBBQ #DinnerIdeas #FoodBloggers
See how those align with my pin topic? Don’t go overboard – 3-5 targeted hashtags is ideal.
Another feature called Rich Pins lets you enhance your regular pins with extra details like price, ingredients, etc. You have to enable it in your account settings first.
Then use it to add deeper context to your pins! Pinterest loves when pins have more metadata and info associated with them.
So take advantage of Rich Pins to make your pins stand out. Between hashtags and Rich Pins, they will get maximum visibility in front of the right audiences. More visibility = more potential for engagement and traffic!
Grow Your Following for Increased Shares
While SEO and discovery help new users find your pins, having an engaged following means more shares when you post new content. Let’s talk tips for growing your tribe!
As I touched on earlier, it’s important to set aside time to thoughtfully engage with other creators and influencers in your space. Comment on their pins, like their content, and collaborate if possible.
The key is providing value through genuine interactions – not spamming. Recommend others’ content to your own audience when it’s helpful. Over time, this community effort leads to an engaged following.
Post consistently, especially during high-traffic times for your audience. Use a scheduling tool like Tailwind or Later to analyze the best times and plan your pinning in advance.
Consistent engagement combined with high-visibility timing means your new pins will have maximum chances of being seen and shared by current followers.
You can also run Pinterest traffic ad campaigns to accelerate follower growth. I recommend starting small and targeted vs. broad reach. Focus on your ideal audience and topics.
Amplify your reach through channels like email lists and social media to gain more followers. But concentrate on quality over quantity – loyal followers who actually engage are more valuable than bots!
The larger your real, engaged following grows over time, the more shares and amplification your new pins will receive. And more eyeballs on your content leads to more website traffic potential!
Analyzing and Improving Your Pinterest Strategy
Whew, we covered a lot of ground on optimizing your Pinterest presence to drive more traffic! Now let’s chat about tracking your efforts and continually improving.
As I’ve mentioned throughout our conversation, you can’t just set up your Pinterest profile and pins and expect long-term growth. Driving consistent website traffic takes effort analyzing what works and refining your strategy.
But don’t worry – I’m here to walk you through how to track performance so you can double down on what resonates vs. pivoting away from what doesn’t.
With the right analytics insights, you can take your Pinterest traffic from a trickle to a steady stream! Who doesn’t want more visitors engaging with their amazing blog content?
The key is regularly assessing metrics to understand your audience’s response. This allows you to create more of the pins and boards they love while phasing out ones that aren’t performing.
You also need to stay flexible as Pinterest evolves. As their algorithm changes or new features emerge, savvy creators adapt their approach. I’ll share tactics for keeping up with the latest trends.
Let’s dive into some of my top tips for monitoring your Pinterest efforts to guide continuous improvements over time. The more intentional you are, the more website click-throughs you’ll earn!
Track Performance with Pinterest Analytics
As I mentioned in the intro, tapping into Pinterest analytics is crucial for understanding what’s working well. Let’s explore the key metrics to monitor!
Within Pinterest analytics, pay attention to pins and boards driving the most impressions and engagements. Impressions indicate how often your pins are being seen. Engagements show how much they resonate to get clicks, comments, etc.
Identify your all-star pins and boards that are getting the most eyeballs. Then create more of that high-performing content! Similarly, take note of lower performers to switch up your approach.
Website clicks are the money metric showing how many visitors are coming from Pinterest to your blog. Analyze which pins and boards drive the most click-throughs.
This reveals the specific topics and content types your audience most wants to consume from you. Create more pins optimized for those interests to keep the traffic flowing!
Pro tip: Use analytics dashboards or export reports to easily spot trends and top performers over time. Don’t just analyze one-off data points. Look at performance patterns over weeks and months to guide your ongoing Pinterest strategy.
The insights are already at your fingertips in Pinterest analytics! Consistently assessing them will help you refine an optimization plan that converts your followers into happy blog visitors.
Refine Your Approach Over Time
We talked about using analytics to understand what resonates. Now let’s discuss how to apply those insights to improve your Pinterest strategy over time!
Use what you learned to try new optimization tactics. For example, boost SEO with additional keyword adjustments, enable Rich Pins for all new pins, or collaborate with influencers in your space for co-promotion.
Test out Pinterest ad campaigns with different targeting approaches, creative, and goals. Experiment to see what moves the needle with your audience!
At the same time, double down on what’s already working well. Create more pins and boards that drive the highest engagement and website clicks based on your analytics. Feed your audience more of what they crave!
Stay on top of Pinterest’s continual algorithm changes and test new features they release. Follow their blog and help center for updates.
For instance, Pinterest is emphasizing short-form video and Idea Pins lately. Ensure you incorporate on-trend content formats into your mix.
The platform is always evolving so you have to be nimble and adaptable. The creators seeing the most success are ones who continually refine their strategy based on performance data and platform updates.
With a thoughtful effort to track analytics, experiment, and optimize, your Pinterest traffic growth and overall presence will continue improving. Consistency and adaptability are key
And there you have it, my top tips for maximizing Pinterest to grow your blogging traffic and audience!
The key takeaways are:
- Create an optimized, eye-catching profile and high-quality pins. Make them shine!Organize boards strategically around audience interests.
- Optimize pins for discovery with keywords, hashtags and Rich Pins.
- Analyze performance data regularly and refine your approach over time.
- Engage thoughtfully with others and share value.
Don’t wait – get started elevating your visual content today. Pin your best blog posts and let Pinterest work its traffic magic. Your ideal readers are waiting to discover you.